Trez Thomas is an award-winning Executive Creative Director, Brand Strategist and Storyteller with deep experience building and growing multi-platform global media brands including Bravo, BET, Lifetime, ESPN, SundanceTV and the National Geographic Channels worldwide.
As Vice President, Executive Creative Director and Brand Strategy for Bravo Media, Trez led strategy development and creative direction for all Bravo platforms including on-air promotion, off-air creative, consumer, affiliate and trade advertising, e-com, publishing, merchandising, digital, and social media.
During her tenure, Trez propelled Bravo to a Top 5 cable network with award-winning campaigns for over 175 series including the Emmy® winning Top Chef, Watch What Happens Live with Andy Cohen, Franchises of The Real Housewives, Million Dollar Listing, Married to Medicine, Southern Charm and Below Deck. Trez also led the successful multi-platform ‘By Bravo’ redesign of Bravo Media, and oversaw creative development and execution in expanding Bravo into a lifestyle brand with the New York Times best-selling Top Chef Cookbook series, The Real Housewives clothing collections, and consumer products including, Top Chef Healthy Choice Meals, wine, knives, gaming, “Top Chef University” and Bravo apps. In addition, Trez developed creative for large-scale experiential events including Top Chef Kitchen, a five-week pop-up restaurant in New York City; the award-winning Top Chef: The Tour, an annual multi-city interactive promotion; and Top Chef: The Cruise with Celebrity Cruises. Trez revitalized Shopbybravo.com, leading the design of over 120 new product launches a year.
While VP, Brand Creative at BET Networks, Trez developed brand-building creative marketing strategies and executions across all platforms for the portfolio of BET Networks, including BET, Centric, BET Soul and BET Jams. She ushered in a new era for creative and marketing, establishing a mobile-first social media team that created experimental content that opened new revenue channels. She developed custom branded content for brand partners, set the creative vision and oversaw execution of multi-platform storytelling for all programming, including the launch of The New Edition Story biopic, attracting over 29M viewers. She also oversaw creative development of large scale experiential events, including the four-day BET Experience music festival and Soul Train Weekend.
Previously, Trez was Vice President, Group Creative Director at Lifetime Networks. Responsible for the conceptual development and creative execution of advertising, marketing and promotional campaigns for all movies, series and specials across all media platforms for all Lifetime Networks, as well as redesigns of Lifetime and Lifetime Movie Network.
Trez was co-founder and Executive Creative Director of Air Force One a branding, marketing and entertainment production company specializing in creating multi-platform identities, advertising and promotion. Trez and Air Force One have worked on the launches of SundanceTV, the National Geographic Channels worldwide, and contributed to the re-branding of PBS, written and directed image campaigns for MTV, ESPN, ESPN2, VH1, Comedy Central, Nickelodeon and TV Land, and produced and directed television commercials for Adidas, Coca-Cola and Estée Lauder.
As a commercial and long-form director Trez has directed over 200 spots for clients including Adidas, Coca-Cola, Estée Lauder, Brooks Brothers, Gillette, MTV, ESPN, VH1, IBM, SundanceTV, National Geographic Channel and PBS, as well as developing and directing television pilots for several networks. Her diverse work has earned industry accolades including Grand Prize at the New York Festivals, Graphis, Mobius, Webby and Promax awards.